Wednesday, July 26, 2006

Scarlett Johanson love$ Reebok

Reebok just got a whole lot more interesting. Scarlett Johanson has reportedly struck a deal with Reebok to design, model and endorse her own footwear range. The range will be known as Scarlett Hearts Rbk. Forbes reports:

"Amy Schaeffer, Reebok's vice president of lifestyle design, claimed the starlet had taken a very active role in creating the "Scarlett 'Hearts' Rbk" line from the initial concept. Johansson has apparently sat through several product and design meetings with Reebok, including a three-hour session Monday prior to her visit yesterday to its headquarters.

"We've shown her sketches throughout the design process," said Schaeffer. "She has a very strong opinion and vision," she added.

The collection of athletic-inspired pieces will apparently draw on influences from the '70s and '80s. Analysts consider the multiyear deal an attempt to rekindle department store interest in the Reebok brand and reconnect with female customers who built the company into a top athletic footwear empire during the aerobics-nutty 1980s."
Read the full article

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